I found an article on L.A. Times:

A one-of-a-kind plush bear was creating a buzz at the Gund booth at the American International Toy Fair in New York on Sunday. The Snuffles bear is made with white alpaca fur, features black Tahitian pearls for eyes and wears a 10-carat diamond necklace with a white gold chain.

The toy’s value is a whopping $10,000 — evidenced by the burly security guard standing watch over the glass-encased bear, which was also protected by a red-velvet rope barricade — though it could go for more when it’s put up for charity auction later this year.

Ugh, I guess I won’t be getting that one. Sad.